Power your products for Friedman’s Home Improvement
Friedman’s Home Improvement is implementing several substantial growth initiatives in the near future for which data consistency will be imperative. To successfully implement and sustain these growth strategies and purchase more of your product, we require more consistent and streamlined data.
The manual, repetitive tasks required to manage product content can add up to lost productivity and take you and your team away from valuable tasks. With that in mind, we are constantly working to improve our processes and partnerships to ensure that we’re evolving to meet the demands of today’s rapidly changing marketplace. That’s why we’ve partnered with Syndigo, the world’s most complete product content solution.
This product initiative is inclusive of Friedman’s Home Improvement and will inform digital product flyers and information sheets for our customers, as well as internal sales training.
Enter Data and Submit Items
Onboarding and Account Setup Call
Onboarding and Account Setup Call
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Content Experience Hub Help Center
Understand the different ways to find answers to your questions and learn about the multitude of functions within the CXH platform. Look out for the Answer Bot throughout the platform!
Frequently Asked Questions
Do all suppliers have to use a product content solution?
- Syndigo is a one-stop shop for all of your extended data and product content needs. Syndigo can act as the data hub for normalization and syndication to all of your retail and distribution endpoints. Although suppliers are not required to submit their data via Syndigo, we highly recommend you review their offerings and see what value Syndigo has to offer.
Who can access my data?
- Only the data recipients you approve can receive data feeds from Syndigo. Suppliers have unlimited seats in the Syndigo platform, but you can only access the products that your company has loaded. With Syndigo, you can export your product data via XML or CSV files to distribute internally or even to your other merchants who do not yet take advantage of the Syndigo network.
Isn't entering product data into a system a lot of work?
- Although you can expect to spend time at the beginning entering your product information, once entered, it doesn’t need to be re-entered. During onboarding, expect to learn how suppliers can take advantage of our training and resources, extensive experience, and vast network.
Who else uses Syndigo?
- Data Recipients include: Lowe’s, Acme Tools, Amazon, Google, Ferguson, and Tighton Tools and Fasteners to name a few. Syndigo is continually growing their network and will be adding several new Data Recipients in the very near future. If you have different Data Recipients than what is listed here, you can still utilize Syndigo to get your data to them as well.
Is my data secure?
- Syndigo sends data via AS2 and SFTP protocols which provides top of the line security.
Can I add my entire catalog?
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You can add your entire catalog to Syndigo and doing so provides you several benefits. Many retailers and distributors use Syndigo to source new products. Syndigo automatically notifies them when you add a new item – giving them the opportunity to buy your products faster.
Who will be receiving my data?
- Your data will be received by Friedman’s Home Improvement.
Still have questions?
- Syndigo’s product content experts are standing by to help. Drop them a note to get started.
Why can't we just continue doing what we've been doing?
- Friedman’s is implementing several substantial growth initiatives in the near future for which data consistency will be imperative. To successfully implement and sustain these growth strategies and purchase more of your product, we require more consistent and streamlined data.
I already have an account with Syndigo - what do I do next?
- Your Customer Success Manager can help you review any additional attribute requirements specific to Friedman’s. The Syndigo platform will automatically deliver any additional requirements and you will have the opportunity to add items at any time.
Interested in publishing your product data to Friedman's and other vendors?
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