Send Comprehensive Product Content to Paradigm
Support our digital strategy and show off your building and construction products in the best possible light across Paradigm software solutions.
Paradigm Data Collection Program
As builder and homebuyer demand for information continues to grow, the depth and volume of data required have outgrown the old methods of delivery. To solve this issue, Paradigm has partnered with Syndigo to provide a better Product data management platform for vendors to manage and share their product content.
Increase brand trust and loyalty by displaying your products to homebuyers, designers and builders at the point of decision making.
Core content includes:
- Product Name, SKU and GTIN
- Descriptions
- Digital Assets (Image, PDFs, Videos)
- Product Type and Specifications
- Features and Benefits
Why Syndigo?
Access From Anywhere
It’s in the cloud! Make your internal workflows so much easier with unlimited users and custom permissions. No more siloed information!
Flexible Upload Options
The Syndigo platform allows you the flexibility to load data directly into the application, thorough smart spreadsheets, or import feeds from your system to ours.
Digital Asset Management
Take control of your product images, detailed shots, videos, planograms, and more. Whatever the format or size, our digital asset transformation tools are a game changer.
Your Centralized Repository
Simplify the management and maintenance of your data with one single location for all of your product content.
Enhanced Data Quality
Our integrated Data Quality Engine performs thousands of validations to ensure both completeness and accuracy of your data.
Training & Support
Let us help you get the most from your product content. Syndigo offers self-paced learning, hosted training webinars, and in-person workshops.
Training & Resource Materials
Frequently Asked Questions
Do all suppliers have to do this?
Paradigm would like suppliers to send their data via the Syndigo platform. It is a single repository for item marketing content, images, specifications, and logistical data and makes it easy for suppliers to syndicate data to Paradigm in a consistent format. Paradigm specifically selected the Syndigo platform as it will benefit suppliers and Paradigm.
Isn’t entering product data into a system a lot of work?
It will take time but will ensure your products are shown in the best possible light across Paradigm solutions. Expect to spend time at the beginning entering your product information – and then expect lots of value and reward once you do.
I already have an account with Syndigo – What do I do next?
Items that are already being sent to another data recipient in the Syndigo network are almost complete. There may be additional attribute requirements specific to Paradigm that the Syndigo platform will showcase. You will have the opportunity to add additional products at any time.
How is my product data being used?
Our digital strategy includes a digital catalog and B2B ecommerce site. The data will help us provide homebuilders with greater transparency and control over their projects, and allow us to create more accurate takeoffs of your products. It will allow us to give better insight into customer preferences and improve supply chain visibility and reporting as well.
Who else uses Syndigo?
Data Recipients include: Lowe’s, Amazon, Google, and Ferguson to name a few. Syndigo is continually growing their network and adding new Data Recipients. If you have different Data Recipients than what is listed here, you can still utilize Syndigo to get your data to them as well.
Can I add my entire catalog?
You can add your entire catalog to Syndigo and doing so provides you several benefits. Many retailers and distributors use Syndigo to source new products. Syndigo automatically notifies them when you add a new item – giving them the opportunity to buy your products faster.
To get started sharing Core Content at Paradigm, fill out the form below and our team will be in touch shortly.
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