The Topco Product Transparency Initiative provides Topco members with the tools they need to innovate and compete in today’s rapidly changing grocery industry.

Topco has partnered with Syndigo

As the global leader in providing product content management solutions to brands and retailers, Syndigo brings members:

Syndigo offers product images and attributes in a single platform. Syndigo is your end-to-end solution to collect, create, enrich and manage all Topco brand and Topco-procured member brand content. For a complete assortment/portfolio solution, Members have the option to purchase national brand content directly from Syndigo.

Image Library

Standard marketing, eCommerce and planogram imagery, as well as nutrition facts, ingredient statements, and barcodes are included.

Product Attributes

Provide actionable insights within a private brand portfolio or assortment, to power in-store and e-commerce initiatives. The data can drive improved analytics, product development, regulatory discovery, competitive analysis and wellness programs.*

SmartLabel®

Consumer-facing web pages that provide retailers and brands a consistent format to communicate detailed product information, including information not found on packaging. Digital disclosure through SmartLabel® is also an approved method to comply with bioengineering (BE) regulations. SmartLabel® pages are accessible through the SmartLabel.org website and mobile apps using QR Codes/URLs on-pack, and links can be integrated into a retailer or brand websites.

QR Codes

Enable instant access to SmartLabel® pages, and drive consumers to a wealth of data in one quick scan. Topco offers QR codes to place on-pack, to round out the best-in-class solution, fulfill the need for consumer transparency, and meet BE regulations.

*A sampling of attributes available are:

FDA Nutrient Content Claims (e.g. low saturated fat, low sodium, high protein)
Allergens & Intolerances (e.g. gluten-free, non-dairy, lactose-free)
Lifestyle & Therapeutic Diets (e.g. Keto, Mediterranean, Heart Healthy, vegan, plantbased)
Sustainability & Social Responsibility (e.g. cage-free, sustainable farming, fair trade)
Clean Label (e.g. organic, 5 ingredients or less, no artificial ingredients)